OtterBox — Lumen Series for MacBook Air
Product Brand Film

To introduce the Lumen Series for MacBook Air, we created a cinematic brand video highlighting OtterBox’s approach to modern device protection—where durability, design, and everyday functionality meet. The film positions the Lumen Series as a refined accessory built for the modern MacBook user, showcasing its sleek form, protective features, and compatibility with Apple’s minimalist aesthetic.

The project translated product innovation into a visually engaging story that reflects OtterBox’s reputation for protection while elevating the design-forward qualities of the Lumen Series.

Creative

The creative concept centered on showcasing the Lumen Series as an extension of the MacBook Air itself—protective yet minimal, functional yet visually refined.

The film focuses on the product’s clean lines, material quality, and thoughtful details, highlighting how the case integrates seamlessly with the MacBook’s design language. Through controlled lighting, motion, and close-up product shots, the video emphasizes both craftsmanship and everyday usability.

Real Time

Creative Director

I led the creative direction for the Lumen Series product film, shaping the visual narrative and ensuring the product was presented with clarity, sophistication, and brand consistency.

Execution

The project combined cinematic product visualization with motion design to highlight the features and design details of the Lumen Series.

The film was designed to support product storytelling across OtterBox’s digital platforms, retail environments, and marketing campaigns.

The Lumen Series brand film introduced a premium visual identity that aligned with both OtterBox’s reputation for protection and the design expectations of MacBook users.

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The film positioned the Lumen Series as a refined protective solution for MacBook Air—reinforcing OtterBox’s ability to combine durability with modern product design.

Let’s build something exceptional.