Boom Supersonic
Boom Supersonic was preparing to unveil the XB-1, the first independently developed supersonic jet in decades — a pivotal milestone for the company and the future of commercial aviation.
This launch needed to communicate innovation, credibility, and vision on a global stage.
Creative
The announcement wasn’t just about revealing an aircraft — it was about signaling the return of supersonic travel and positioning Boom as a category-defining aerospace brand.
The creative needed to feel cinematic, precise, and visionary — balancing engineering credibility with emotional impact.
Role
As creative lead for the announcement film, I directed a team of editors and played a central role in production — partnering closely with the Director of Photography to shape how the aircraft would be captured and experienced.
I helped define shot direction, pacing, and narrative tone to ensure the final film reflected both the engineering precision and aspirational vision behind the XB-1..
Execution
The final announcement film anchored the rollout event and was distributed across digital platforms, press, and investor communications — serving as a key storytelling vehicle for the brand.
Led production collaboration for the cinematic launch unveiling Boom Supersonic’s XB-1 demonstrator aircraft.
