Boom Supersonic X United Airlines
To mark United Airlines’ historic agreement to purchase 20 Boom Overture supersonic airliners, our team created a visual and experiential moment that introduced the future of commercial supersonic travel. The initiative centered on unveiling a United-branded Overture flagship aircraft—merging Boom’s next-generation aircraft design with United’s iconic livery to signal a new era of transoceanic flight.
The project translated a strategic airline partnership into a compelling visual story, illustrating how supersonic travel will return to commercial aviation with a modern passenger experience.
Creative
The creative concept positioned the United Overture as a symbol of aviation’s next chapter—where speed, design, and passenger experience converge.
Rather than simply applying an existing airline livery, the design approach focused on how United’s brand could live naturally on the sculptural form of the Overture aircraft. The result balanced the aircraft’s sleek, futuristic silhouette with recognizable elements of United’s visual identity.
Role
I led the overall creative direction for the visual presentation of the United Overture aircraft and announcement materials. My role focused on shaping how the partnership would be experienced visually by the public, press, and aviation community.
Execution
The project was delivered through a combination of design exploration, high-fidelity visualization, and announcement assets designed for press, digital platforms, and aviation media.
The launch visuals positioned the aircraft as a credible next-generation airliner while reinforcing the significance of United becoming the first major airline to commit to supersonic travel’s return.
The visual unveiling of the United Overture flagship aircraft became a centerpiece moment ushering in the future of supersonic flight.
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